Robert Ripley
The adventures of Robert Ripley and his purist to uncover the unbelievable are to thank for the Believe It or Not! brand we know and love today—even a few notable moments in American history!
Explore the Artifacts
Sunday Cartoon! - February 2, 2025
Cartoon of the Day
Robert Ripley began the Believe It or Not! cartoon in 1918. Today, Kieran Castaño is the eighth artist to continue the legacy of illustrating the world's longest-running syndicated cartoon!